Notification of tender for digital marketing strategy

2nd August 2019

Our mission is to transform the lives of vulnerable children by recruiting and developing outstanding individuals to be leaders in social work and broader society. In September 2019, Frontline will begin the recruitment of its seventh cohort of participants. This has created an exciting opportunity for a single Facebook or Google accredited supplier to work with us on delivering and monitoring a targeted digital marketing strategy, with particular focus across our social media channels, to drive applications to our leadership development programme and undergraduate opportunities.

The main objectives of the campaign are to:

  • Increase brand awareness of Frontline to help drive applications for the Leadership Development programme.
  • Target and attract underrepresented groups both within our the social work profession and in our existing cohorts.
  • Increase brand reach and engagement levels across key social media channels (Facebook, Instagram & LinkedIn).
  • Increase conversion rates for key goals e.g. Application numbers and website traffic.

The deadline for tender submissions is Friday 9 August, and the campaign will need to be underway by September 2019.

To submit a response for this project and to view the full invitation to tender document, please contact Ellie Fletcher (Communications Manager):